The Rules of Attraction & Loyalty

How to attract new c-store customers and grow loyalty with the ones you have

Not yet a TCSA member? Your first meeting is FREE.*

*Available to tribes who are not (and have not been) TCSA members (or sponsors), and who have not joined for free previously.

FREE VIRTUAL MEETING - Learn tips from loyalty program experts who will demonstrate how to attract new convenience-store customers and keep the ones you have in a competitive landscape.

How to attract new customers and keep the ones you have in a competitive landscape.
How the use of loyalty and rewards programs keeps and attracts new customers.
How to use these programs to your c-store's best advantage.

We’re the only tribal-led convenience-store association bringing tribes together across state and reservation lines to freely share best practices, grow beneficial networks, and foster profitable vendor partnerships to build c-store success for all.

Date

Thursday, May 20, 2021

Time

9:00–3:30 (Pacific)

Format

Virtual

Who

Open to Public

Fee

Free

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Speakers

Bob Phibbs

Retail Motivational Speaker

Profile+

Bob Phibbs is an internationally recognized business strategist, customer service expert, sales coach, author of three books, and motivational business speaker. In 1994, Phibbs founded his retail consulting company, The Retail Doctor, and created SalesRX, a strategic and done-for-you virtual training. The firm specializes in working with retailers and brands who want to sell their merchandise more profitably. His clientele has included many of the Fortune 500, Aramark, Bernina, Brother, Hunter Douglas, Land O’Lakes, Lego, MasterCard, Omega, Paul Mitchell, Poolcorp, T-Mobile, Trek, Vera Bradley, and Yamaha.

One of the top retail influencers of 2018 and a Top Voice on LinkedIn, Phibbs is also an American Express merchant advisor, IBM retail futurist, and RetailWire BrainTrust partner. He hosts Tell Me Something Good About Retail, the #1 podcast for retailers who want to grow their business.

Phibbs has appeared on ABC, Fox, MSNBC, PBS and he and his work have been featured in articles in Entrepreneur, The New York Times, and The Wall Street Journal. He performs business makeovers for the Los Angeles Times and is a member of the National Speakers Association.

With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He received the highest increase in sales from South Coast Plaza, at that time the highest-grossing mall in the USA. He has worked with over a thousand retail executives and entrepreneurs to grow margins, improve customer service, and train employees.

In 2020, he earned the speaking profession’s highest earned designation, the CSP®, Certified Speaking Professional™, achieved by less than seven percent of speakers worldwide. Phibbs was awarded World Retail Forum’s Innovation Leadership Award 2020 in recognition of his efforts to help retail recover stronger from COVID-19 through his online training platform SalesRX and relentless messages of hope.

Presentation+

Being Brilliant On The Basics

Retail has always been about execution. You can do a great job with one customer but how to do it every time so they choose you over a competitor? Join Bob Phibbs, the Retail Doctor as he unlocks how to become the store of choice, the trends propelling retail, and how to increase your incremental sales. You'll leave with a way to build hope in yourself and your crew for the new possibilities in 2021.

Garrison Wynn

Influence Specialist

Profile+

With talents that established him as a Fortune 500 leader and professional stand-up comedian, Garrison Wynn, CSP, fuses comic timing and research to deliver motivational business expertise. For 24 years, he has given keynote presentations to clients (such as American Express, ExxonMobil, The National Convenience Store Association, and TribalHub) at corporate and association events. He is an Amazon #1 bestselling author who has been a weekly contributor to the Washington Post and featured in Forbes and Inc. magazines.

In his teens he debuted the world’s first console video gaming system (Odyssey) with baseball legend Hank Aaron and as a young man spent six years touring comedy clubs with the top names in the business. He went on to become the youngest department head in a Fortune 500 company’s history and developed and marketed products that are still being sold in 30 countries.

Presentation+

Innovative Influence

Change is Mandatory. Stress is Optional.

Drive and embrace change
Get buy-in and show value
Attract and keep top talent

Innovation fuels this research-driven, highly entertaining session, customized to provide the influence tools you need to communicate value effectively. By the session’s end, Tribal leaders, C-store managers, vendors, and cashiers acquire the insight and strategy to create a sustainable, disruption-proof culture. Whether you’re riding a new trend or shaking off past challenges, you can create the kind of influence that not only drives change, it makes your organization attractive to customers and today’s top talent … so you never stop getting better!

Keynote segments include

Dealing with difficult people
What the most influential leaders do differently
Making better decisions quickly/consistently
Creating employee and customer engagement
How to get buy-in (getting people to listen and agree)
The leading cause of stress (and how to overcome it)
Action and adaptability create opportunity

Scott Allen

Business Development

Profile+

Veteran business executive and serial entrepreneur with 30 years of experience in sales and business development. Direct experience in taking over 50 new consumer products to market, building partnerships and developing corporate strategies. Developed and implemented many loyalty and customer acquisition and retention programs.

Presentation+

Tribal Loyalty Programs

Learn how to tie payments and loyalty together (across your tribal property) and how to use mobile apps for ordering ahead. This presentation will discuss details about the casino players database, how other tribes have implemented loyalty platforms, mobile apps for QSR and grocery (player points), Sigma self-checkout, and managing your tribal vehicles.

Peggy Mahoney-Santry

Manager, Wholesaler Development & Loyalty

Profile+

Peggy is the Manager of Wholesaler Development for Loyalty, responsible for leading implementation of Shell’s loyalty programs to provide incremental value to Shell wholesalers. Recognizing the importance of integrating fuel and c-store loyalty at Shell sites, she also drives continual improvement within the Fuel Rewards program including In-Store Rewards, 360 Convenience, and Insights Reporting. Peggy has been with Shell for 20 years primarily leading global marketing teams for direct and wholesaler sales channels. In addition to Shell, she has held B2B marketing and external communications roles in the airline, wireless, and electricity industries.

Presentation+

Loyalty: Industry & Shell

Taking a look at loyalty and its effectiveness at the industry level and at the Shell level. Will include a discussion around the levers that Shell uses to drive loyalty and increase customer penetration in the c-store and on the forecourt.

Tom Teesdale

Vice President of Marketing

Profile+

Mr. Teesdale joined ilani as the Vice President of Marketing in 2016. ilani, is the Pacific Northwest premier gaming, dining, entertainment, and meeting destination. With nearly 400,000 total square feet, ilani includes 100,000 square feet of gaming space with more than 2,500 slots and 75 gaming tables; 15 different restaurants, bars, and retail outlets; and a 2,500-seat meeting and entertainment venue hosting nationally recognized performances.

Mr. Teesdale has an impressive track record of driving increased market share, revenues, and profitability within the gaming industry, and his experience in developing and executing marketing and communications initiatives and customer loyalty programs has been critical in achieving results.

Mr. Teesdale has held previous positions in other markets with Ameristar and Penn National Gaming as Vice President of Marketing. Mr. Teesdale is a graduate of the University of Missouri and has more than 30 years of successful casino operations, management, and marketing experience.

Presentation+

Best Practices in Guest Loyalty

Mr. Teesdale will present proven best practices and evolving solutions in guest loyalty. This presentation builds an understanding of a multi-channel approach in using your guest data to incent visitation and drive incremental revenue to achieve year-over-year same-store sales.

Agenda

— Pacific Time Zone —

8:50 - 9:00 am: Pre-show
9:00 - 9:10 am: Welcome, Bob Iyall
9:10 - 10:10 am: Bob Phibbs (presentation and Q&A)
10:10 - 10:15 am: Morning Break
10:15 - 11:15 am: Garrison Wynn (presentation and Q&A)
11:15 - 11:45 pm: Lunch Break
11:45 - 12:45 pm: Scott Allen (presentation and Q&A)
12:45 - 12:50 pm: Afternoon Break
12:50 - 1:35 pm: Peggy Mahoney-Santry (presentation and Q&A)
1:35 - 1:45 pm: Afternoon Break
1:45 - 2:30 pm: Tom Teesdale (presentation and Q&A)
2:30 - 2:35 pm: Wrap up, Bob Iyall