Turmoil & Transformation
Changes in consumer behavior brought about or accelerated by COVID-19 have put enormous pressure on traditional retailers, including C-Stores.
Working from home has drastically reduced daily commutes. Many C-Stores responded with online ordering and delivery services. And while retail-industry predictions and discussion tend to focus on e-commerce, the reality on the ground is more complex. Digital transformation and online visibility are critical but the local market presence and human interaction remain critical differentiators.
This session by Greg Sterling, VP of Market Insights at Uberall, will dive into current consumer behavior data and trends and explain what they mean for retailers in general and C-Stores specifically. It will also offer concrete recommendations about what local retailers need to do to evolve their businesses and keep pace with changing consumer preferences and expectations.